Global Confectionery Companies Gather for ISM Middle East

From September 24 to 26, 2024, the World Trade Centre in Dubai has been hosted ISM Middle East 2024, one of the largest trade events for the confectionery and snack industry in the MENA (Middle East and North Africa) region. This fair is a key platform for companies in this sector, providing a unique opportunity for networking, discovering new products, and fostering commercial growth.

Confectionery tradition finds a significant opportunity at ISM Middle East to present its products to an international audience. The growing demand for high-quality products in the MENA region also offers producers a unique chance to expand their presence in these strategic markets. With an international audience of over 30,000 qualified buyers, participating in ISM Middle East enables companies to forge new business relationships and showcase their innovations to an audience seeking authenticity and quality.