Pistachios is the must-have modern trend for confectionery
25.10.2024
How did it happen? The trend on the market shows extremely demands of products with pistachio ingredients.
Why pistachio is the hottest new trend in confectionery?
You see, quietly over the last five year, pistachio have been peaking. More specifically, over the last year food and beverage trend platform Tastewise found social conversation about pistachios grew 10% with a 15% in interest in the nut as a confectionery ingredient.
Innovative pistachio flavors shaping the future of confectionery.
Disrpuptive start-ups such as Dubai`s Fix Dessert Chocolatier have ridden this wave. The brand`s super chunky handmade Can`t Get Knafeh of it bars are filled with bright green oozing pistachio and tahani paste and created a sensation on TikTok when the food influencer Maria Vehera filmed an ASMR video eating the bar that has been viewed more than 56 million times. Since then, the firm has had sold its 500 bar capacity within minutes on the same day.
Retailing at a price point of 20$ Fix`s bar reflects pistachios`perception as a premium ingredients. Indeed, the nut`s appearance in more established FMCG`s formulations often sits at the luxury end of the market.
The rise of pistachio-based treats in the global market: Nonetheless, pistachios appear in midmarket launches too. Lindt&Sprungli for example added four new flovours to its Lindor line-up, one of which is Lindt Pistachio. Similarly Ritter Sport is launching its Pistachio Tower with travel retailer Gerb Heinemann. The chocolate brand`s exclusive limited-edition product launch is for the travel retail channel and contains five 100 gram bars of pistachio-infused chocolate.
Health benefits driving pistachio`s popularity in sweets: As well as providing a degree of novelty for consumers, pistachios appeal to those looking for better-for-you reformulations. Compared to some other nuts, pistachios are a nutritional powerhouse. Lower in fat than most other nuts they are high in protein and amino acids as well as vitamins and minerals such as Vitamins A, E, C, B and K and potassium, phosphorus, magnesium and calcium.
The one who put the Lindt chocolate on the world map was Rudolf Lindt, with its innovation in production and a secret recipe. The invention of conching and adding cocoa butter to the cocoa mass made the Lindt Swiss chocolate so irresistible. But what made it really famous around the world today is a result of the Lindt and Sprüngli partnership since 1899, when Chocolat Sprüngli AG acquired Lindt’s factory, together with the brand and the recipe.
Today, when we talk about the finest Swiss Lindt chocolate, there is no doubt we have the Lindt chocolate brand in mind. Contest DIstribution offers Lindt chocolates wholesale.
Why pistachio is the hottest new trend in confectionery?
You see, quietly over the last five year, pistachio have been peaking. More specifically, over the last year food and beverage trend platform Tastewise found social conversation about pistachios grew 10% with a 15% in interest in the nut as a confectionery ingredient.
Innovative pistachio flavors shaping the future of confectionery.
Disrpuptive start-ups such as Dubai`s Fix Dessert Chocolatier have ridden this wave. The brand`s super chunky handmade Can`t Get Knafeh of it bars are filled with bright green oozing pistachio and tahani paste and created a sensation on TikTok when the food influencer Maria Vehera filmed an ASMR video eating the bar that has been viewed more than 56 million times. Since then, the firm has had sold its 500 bar capacity within minutes on the same day.
Retailing at a price point of 20$ Fix`s bar reflects pistachios`perception as a premium ingredients. Indeed, the nut`s appearance in more established FMCG`s formulations often sits at the luxury end of the market.
The rise of pistachio-based treats in the global market: Nonetheless, pistachios appear in midmarket launches too. Lindt&Sprungli for example added four new flovours to its Lindor line-up, one of which is Lindt Pistachio. Similarly Ritter Sport is launching its Pistachio Tower with travel retailer Gerb Heinemann. The chocolate brand`s exclusive limited-edition product launch is for the travel retail channel and contains five 100 gram bars of pistachio-infused chocolate.
Health benefits driving pistachio`s popularity in sweets: As well as providing a degree of novelty for consumers, pistachios appeal to those looking for better-for-you reformulations. Compared to some other nuts, pistachios are a nutritional powerhouse. Lower in fat than most other nuts they are high in protein and amino acids as well as vitamins and minerals such as Vitamins A, E, C, B and K and potassium, phosphorus, magnesium and calcium.
Lindt, the synonym of Swiss chocolate around the world
The history of Chocoladefabriken Lindt & Sprüngli AG, or just the brand Lindt, dates back to 1845 and a small chocolate store in Zurich’s old town. The family-run chocolatier shop David Sprüngli & Son grew sufficiently during the years and today there are 12 factories and over 410 chocolate cafés and shops around the globe.The one who put the Lindt chocolate on the world map was Rudolf Lindt, with its innovation in production and a secret recipe. The invention of conching and adding cocoa butter to the cocoa mass made the Lindt Swiss chocolate so irresistible. But what made it really famous around the world today is a result of the Lindt and Sprüngli partnership since 1899, when Chocolat Sprüngli AG acquired Lindt’s factory, together with the brand and the recipe.
Today, when we talk about the finest Swiss Lindt chocolate, there is no doubt we have the Lindt chocolate brand in mind. Contest DIstribution offers Lindt chocolates wholesale.