Chocolate Market in 2025: New Trends and Innovations Transforming the Market
30.01.2025
As we all set goals for the new 2025, we are jumping into a new era! The most popular brands focus on product innovation opportunities, the new trends in the market.
In confectionery, chocolate remains one of the top purchase choices globally, with 65% of adults purchasing in the past year and a third consuming chocolate weekly.
Brands are jumping on product innovation opportunities, with a significant increase in new product launches over the last 5 years. Western Europe leads this growth, with notable surges observed in Australasia and Africa.
Among new product launches, milk chocolate remains the dominant base, followed by dark and white chocolate. The need for indulgence and enjoyment drives consumer choices across all retail channels. Satisfying a craving and curbing hunger remain the primary reasons driving chocolate confectionery purchases in supermarkets.
Indulgence today goes beyond taste; it’s about creating a complete sensory experience, tapping into all five senses—taste, texture, smell, sight, and sound—to elevate the experience of every bite.
MULTI-SENSORIALITY - Consumers nowadays crave more than just flavor.
The consumers seek multisensorial experiences that engage all their senses and make eating and drinking truly unforgettable. Whether it’s the rich aroma of freshly ground cocoa, the satisfying snap of a chocolate bar, these experiences transform everyday indulgence into something memorable. By stimulating multiple senses, brands can create deeper emotional connections, ensuring every bite becomes a feast for the senses, and a moment worth savoring.
67% of consumers from South East Europe prefer chocolate confectionery products that have multiple flavors.
65% of consumers from South East Europe prefer chocolate confectionery products that have multiple textures.
44% of consumers from South East Europe prefer chocolate confectionery products that have multiple colors and are visually interesting.
CELEBRATING EVERY DAY, EXTRAORDINARILY - Beyond traditional holidays, multicultural occasions provide consumers with fresh reasons to indulge, from Diwali to the Lunar New Year. For brands, these occasions present an expanding calendar of opportunities to connect with a broader audience.
While major celebrations are a time for indulgence, consumers also embrace more everyday excuses to treat themselves. From marking playful events like Chocolate Day or Ice Cream Day to celebrating the start of spring or enjoying a simple tea time, these everyday moments of joy offer an escape from routine.
As we at CONTEST DISTRIBUTION are addicted to confectionery. A worldwide proven wholesale distributor company with leading brand:
MONDELEZ
With popular brands like Cadbury, Toblerone, and Oreo under its umbrella, Mondelez is a household name worldwide. Mondelez products are perfect for any occasion. And we all know far too well how much the Lebanese love to celebrate. From creamy milk chocolate to crispy cookies, delivered by biscuits export specialists, Mondelez caters to every craving with finesse and flair.
FERRERO
Famous for its iconic Ferrero Rocher, Ferrero offers a delightful range of chocolates and confectioneries. With a focus on quality and taste, Ferrero products are in high demand both locally and internationally.
WRIGLEY
Wrigley's has made a significant mark in Lebanon with its wide selection of chewing gums and mints, catering to diverse consumer preferences. Offering a range of flavours, from traditional mint to innovative fruity blends, Wrigley's has become a staple for those seeking fresh breath and enjoyable chewing experiences. Its products are readily available across the country, reflecting the brand's popularity among Lebanese consumers. With a reputation for quality, Wrigley's has secured a strong position in the local bulk buy confectionery market.
STORCK
Storck delights consumers with its assortment of candies and chocolates, including Werther's Original and Toffifee. With a focus on traditional recipes and premium ingredients, Storck products are a treat for the senses. Since the brand has committed to delivering exceptional taste experiences, it has garnered a loyal following among Lebanese consumers seeking premium-quality candies.
MARS
Established a significant presence in Lebanon. International wholesale candy distributors like Contest Distribution offer to the locals a diverse range of confectionery favourites that captivate consumers of all ages. With iconic brands such as Snickers, Mars, Twix, M&M's, and Galaxy, Mars products are widely recognized and cherished by Lebanese consumers for their irresistible taste and quality. Whether it's the satisfying crunch of a Snickers bar or the smoothness of Galaxy chocolate, Mars provides a delicious treat for every craving. Available in supermarkets and convenience stores, Mars products are easily accessible, making them a popular choice for on-the-go.
LINDT
Lebanese consumers are drawn to Lindt's commitment to excellence and attention to detail, making it a sought-after brand for special occasions. With its distinct gold packaging and unmistakable taste, Lindt smooth and velvety chocolate, truffles, and other imported confectionery products are readily available in supermarkets.
In confectionery, chocolate remains one of the top purchase choices globally, with 65% of adults purchasing in the past year and a third consuming chocolate weekly.
Brands are jumping on product innovation opportunities, with a significant increase in new product launches over the last 5 years. Western Europe leads this growth, with notable surges observed in Australasia and Africa.
Among new product launches, milk chocolate remains the dominant base, followed by dark and white chocolate. The need for indulgence and enjoyment drives consumer choices across all retail channels. Satisfying a craving and curbing hunger remain the primary reasons driving chocolate confectionery purchases in supermarkets.
Indulgence today goes beyond taste; it’s about creating a complete sensory experience, tapping into all five senses—taste, texture, smell, sight, and sound—to elevate the experience of every bite.
MULTI-SENSORIALITY - Consumers nowadays crave more than just flavor.
The consumers seek multisensorial experiences that engage all their senses and make eating and drinking truly unforgettable. Whether it’s the rich aroma of freshly ground cocoa, the satisfying snap of a chocolate bar, these experiences transform everyday indulgence into something memorable. By stimulating multiple senses, brands can create deeper emotional connections, ensuring every bite becomes a feast for the senses, and a moment worth savoring.
67% of consumers from South East Europe prefer chocolate confectionery products that have multiple flavors.
65% of consumers from South East Europe prefer chocolate confectionery products that have multiple textures.
44% of consumers from South East Europe prefer chocolate confectionery products that have multiple colors and are visually interesting.
CELEBRATING EVERY DAY, EXTRAORDINARILY - Beyond traditional holidays, multicultural occasions provide consumers with fresh reasons to indulge, from Diwali to the Lunar New Year. For brands, these occasions present an expanding calendar of opportunities to connect with a broader audience.
While major celebrations are a time for indulgence, consumers also embrace more everyday excuses to treat themselves. From marking playful events like Chocolate Day or Ice Cream Day to celebrating the start of spring or enjoying a simple tea time, these everyday moments of joy offer an escape from routine.
As we at CONTEST DISTRIBUTION are addicted to confectionery. A worldwide proven wholesale distributor company with leading brand:
MONDELEZ
With popular brands like Cadbury, Toblerone, and Oreo under its umbrella, Mondelez is a household name worldwide. Mondelez products are perfect for any occasion. And we all know far too well how much the Lebanese love to celebrate. From creamy milk chocolate to crispy cookies, delivered by biscuits export specialists, Mondelez caters to every craving with finesse and flair.
FERRERO
Famous for its iconic Ferrero Rocher, Ferrero offers a delightful range of chocolates and confectioneries. With a focus on quality and taste, Ferrero products are in high demand both locally and internationally.
WRIGLEY
Wrigley's has made a significant mark in Lebanon with its wide selection of chewing gums and mints, catering to diverse consumer preferences. Offering a range of flavours, from traditional mint to innovative fruity blends, Wrigley's has become a staple for those seeking fresh breath and enjoyable chewing experiences. Its products are readily available across the country, reflecting the brand's popularity among Lebanese consumers. With a reputation for quality, Wrigley's has secured a strong position in the local bulk buy confectionery market.
STORCK
Storck delights consumers with its assortment of candies and chocolates, including Werther's Original and Toffifee. With a focus on traditional recipes and premium ingredients, Storck products are a treat for the senses. Since the brand has committed to delivering exceptional taste experiences, it has garnered a loyal following among Lebanese consumers seeking premium-quality candies.
MARS
Established a significant presence in Lebanon. International wholesale candy distributors like Contest Distribution offer to the locals a diverse range of confectionery favourites that captivate consumers of all ages. With iconic brands such as Snickers, Mars, Twix, M&M's, and Galaxy, Mars products are widely recognized and cherished by Lebanese consumers for their irresistible taste and quality. Whether it's the satisfying crunch of a Snickers bar or the smoothness of Galaxy chocolate, Mars provides a delicious treat for every craving. Available in supermarkets and convenience stores, Mars products are easily accessible, making them a popular choice for on-the-go.
LINDT
Lebanese consumers are drawn to Lindt's commitment to excellence and attention to detail, making it a sought-after brand for special occasions. With its distinct gold packaging and unmistakable taste, Lindt smooth and velvety chocolate, truffles, and other imported confectionery products are readily available in supermarkets.