Mondelēz Teams Up With Amcor To Make Cadbury Packaging More Eco-Friendly

16.12.2024
Mondelēz Teams Up With Amcor To Make Cadbury Packaging More Eco-Friendly
FMCG market is developing rapidly, and therefore especially requires consideration of the trends that will shape the industry in the near future. One of the main tendencies for 2024 for the sector is how the companies are going to make the sustainability development. 

Mondelēz International has partnered with Amcor to roll out packaging made of 80% certified recycled plastic for Cadbury sharing bars manufactured in Bournville and Coolock and sold in the UK and Ireland.

From 2025, the project aims to introduce the packaging to approximately 300 million sharing bars across the UK and Ireland Cadbury core tablet portfolio.

The initiative will see the highest percentage of recycled flexible plastic used within the Cadbury brand globally, Amcor noted.

Louise Stigant, SVP and UK&I managing director of Mondelez International, stated, “This is the latest move in our journey to increase our use of post-consumer recycled plastic across our Cadbury tablets portfolio in the UK&I. We remain focused on our long-term aim to offer more sustainable packaging, in particular flexible plastic packaging using advanced recycling technologies.

“For us, this is based around a three-part approach aimed at reducing our packaging, evolving, and designing our packaging to be recyclable and improving systems by supporting the development of UK infrastructure and capabilities to collect, sort and recycle it back into food contact packaging.” - source "European Supermarket Magazine"

Recycled Plastic

Eighty percent of the plastic used in new the packaging can be attributed to recycled plastic through mass balance and ISCC (International Sustainability and Carbon Certification) PLUS certification.

The new Cadbury packs will feature a QR code, which leads consumers to a platform sharing the sustainable packaging journey of the Cadbury brand and an explanation about mass balance.

Mondelez is one of the most trusted business partners for Contest Distribution. 

Most of the Mondelez chocolate brands sold globally are continuously rising in sales over the past decade, especially the Alpine milk Mondelez
products as well as the Oreo snacks and ice-cream. According to Mondelez intercontinental trade reports for the first half of 2022, the company’s revenue growth has risen with the following numbers: biscuits 10,4%; gum and candy 25,9%; and Mondelez Milka chocolate (15, 4%). 

Feel The Taste of the World’s Favorite Mondelez International Products

Mondelez International holds the exclusive rights to Mondelez international brands with global popularity: Milka, Oreo, Toblerone, TUC, LU, Ritz, Belvita, Marabou, Cadbury, Cote d’Or, Barny just to name a few. They also proudly own the beverage brand Tang as well as a few gum and drops brands.

Mondelez Products That Have Been Manufactured for Decades but Will Never Be Banal

When thinking about accessible Swiss chocolate offered in a wide variety of packaging for any occasion, Milka is most likely the first brand name to come to your mind. Not only has I kept its exquisite traditional taste but has also managed to evolve in a confectionery market-friendly way over the years. Here is a glimpse of the most mouth-watering Milka treats conveniently stored in a 100g package: 

Besides the all-time favorite Mondelez chocolate bars, the small pack of Milka biscuits (150g) are also the perfect snack to-go:
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