The Thriving Market of Packaged Goods of European and American Origin in Nigeria

Nigeria's FMCG market has been on an upward trajectory in recent years, fueled by a young and dynamic population that is becoming increasingly brand-conscious and seeking convenience in their daily lives. The rising urbanisation rate in the most densely populated country in Africa, coupled with changing lifestyles and an expanding middle class, has contributed to the growing demand for packaged goods. From chocolates and candies to snacks and confectioneries, candy wholesale suppliers find it hard to match the demand for fast-moving consumer goods. The local FMCG market has witnessed a remarkable surge, leading to increased opportunities for companies operating in this sector.

Indulge in Exquisite Delights: Globally Acclaimed Packaged Goods Brands Thriving in Nigeria

Contest Distribution specialises in supplying a wide range of confectionery products sourced from Europe and America by collaborating with renowned chocolate candy wholesale distributors, international candy wholesale contractors, and bulk candy distributors. Besides sweets and candy, we distribute packaged goods for the household, personal hygiene products, potato chips, and beverages. Our product portfolio includes popular brands such as Skittles, Mars chocolates, Jelly Belly, Lindt, Ritter Sports, Ferrero, Storck, Cadbury, Nestle, Corny, Wrigley’s, Mentos, Mondelez International, Nuii, Algida, Jacobs, Lavazza, illy, Dallmayr, Davidoff, Lay’s, Ruffles, Cheetos, Doritos, Pringles, Trolli, Zaini, Red Bull, Monster Energy, Gillette, Fairy, Colgate-Palmolive, Ariel, Domestos, Bref, Pantene, Pronto, Dove, Pampers, Always, Persil, Silan, Ciff, Old Spice, Safeguard, and Nivea, just to name a few.

Discover the World of Sweet Temptations with Our Top 5 Best-Selling Confectionery Treats

  1. Lindt, is a renowned confectionery company, globally recognized for its exquisite Swiss chocolate production. With a legacy dating back to 1845, Lindt has established itself as a leader among candy distribution companies, offering delectable chocolate truffles, bars, and other sweet treats. As one of the top wholesale bulk candy distributors, Lindt's reputation and position in the industry are set to endure for many decades to come.
  2. Mars Inc., a familiar name in the confectionery world, captivates locals with its exceptional range of bulk sweets such as Snickers, Bounty, Twix, and M&Ms, as well as Mars chocolate bars. As a prominent candy and snack distributor. Additionally, Mars owns Wrigley, the leading chewing gum and mints brand, catering to the demands of hard candy distributors worldwide.
  3. Ferrero, another esteemed player in the premium chocolate sector, is an Italian multinational company that has been satisfying sweet cravings since 1946. As one of the sought-after candy bar distributors, Ferrero Group's brands, including Ferrero Rocher, Raffaelo, Nutella, Kinder Schokobon, and Kinder Surprise, have gained prestige and are highly regarded among wholesale bulk candy companies in Nigeria.
  4. Storck, the creator of family-friendly sweets brands like Merci, Toffifee, Knoppers, Werther's, Nimm, and Mamba Stickpack, offers a diverse assortment of treats. From premium chocolates to multicoloured and multi-shaped party gums, Storck's products attract customers and are favoured by wholesale candy manufacturers and candy and snack distributors.
  5. Mondelez International, Inc., dominating the global market, brings iconic brands such as Oreo, Milka, Toblerone, Cote d'Or, Belvita, TUC, and Pringles. These American FMCGs have achieved worldwide recognition and continue to expand their market share. Available in local African supermarkets, including those in Nigeria, Mondelez products are sought after by those looking for candy and snack distributors with a diverse range of offerings.
Altogether, these confectionery brands contribute to the vibrant and diverse landscape of the FMCG market by offering delightful choices to consumers based in Nigeria. Imported chocolate confectionery, gum, and sugar confectionery have already invaded local distribution channels: hypermarkets & supermarkets, convenience stores, specialist retailers, and online retailing. The prospects for this business niche point out that the future holds great perspectives for the development of the imported packaged goods market in West Africa and Nigeria in particular.

What’s Hip in the Nigerian Confectionery Industry

Wholesale suppliers of FMCG products are aware that Nigeria holds a prominent position in terms of economic growth and packaged goods distribution potential. Nigeria boasts the largest economy in Africa, ranking as the 31st largest globally in terms of nominal GDP and the 26th largest based on PPP. Due to its significant population and robust economy, Nigeria is frequently referred to as the "Giant of Africa."
Recognized as emerging, the confectionery market in Nigeria is expected to experience significant revenue growth. The candy market is projected to achieve a compound annual growth rate (CAGR) of 9.8% from 2021 to 2027. This growth is driven by various factors, including the increasing availability of a wide range of candies and chocolates, the growing trend of gifting confectionery items, and the rise in disposable income among consumers.

Why Work with the Leading Wholesale Distributor, Contest Distribution?

Besides our diverse product range, we are preferred for our punctual and accurate service, competent customer care experts, and additional services that save you the effort to contact subcontractors (labelling, repackaging, and adding stickers to match the local food import requirements), as well as clear upfront communication. We have more than 10 years of experience in the international FMCG trade, and we continue to expand our business globally. Our team has spread to all major continents to ensure adequate and prompt customer service at any time.
Nigeria has five cities with a population of over a million: Lagos, Kano, Ibadan, Benin City, and Port Harcourt, and Contest Distribution has centred its distribution network around them. However, we do serve all 36 states of Nigeria as well as the Federal Capital Territory, providing local FMCG vendors with a trusted international distribution partner! Call us to make sure that we can deliver the imported packaged goods that you are interested in at a fair price! We will be glad to help!
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