ISM Middle East Expo

ISM Middle East Expo

FMCG Sweet Delights Await: Inside the Sensational ISM Middle East Expo in MENA

Mark your calendars for an unparalleled three-day F&B industry event, as the ISM Dubai Exhibition descends upon the Dubai World Trade Centre L.L.C., on Sheikh Zayed Road, Dubai, United Arab Emirates, from November 7th to 9th, 2023, between the hours of 10:00 AM and 6:00 PM daily. Get ready for an exclusive rendezvous with the leading lights of the fast-moving consumer goods industry. But remember, this event is strictly reserved for FMCG trade and business professionals only: manufacturers, suppliers, global distributors of confectionery and snacks, etc. Please note that general public entry and individuals under the age of 21 will not be granted access to the exhibition halls. 

ISN in Middle East and North Africa by the Numbers

Indulge your senses and ignite your business prospects at ISM Middle East! This sensational event promises a delectable journey through the world of taste, featuring the trendiest, most captivating, and exceptionally innovative products, sure to boost your sales. From exquisite cocoa and chocolate products to a delightful array of snack foods, ISM Dubai offers a cornucopia of opportunities for your business. The numbers speak for themselves: a whopping 96% of ISM Middle East exhibitor list consider ISM Dubai vital for their business, with 87% reporting positive returns on investment. Moreover, a staggering 96% of the Middle Eastern packaged foods show’s visitors are eager to return in 2023 and 2024, highlighting the event's undeniable impact on industry players. So don't miss your chance to savour success at ISM Dubai online!

The enticing aroma of chocolates, the irresistible crunch of snacks, and the rich flavours of coffee— ISM Middle East Exhibition is a paradise for your taste buds. In this article, we'll dive into the details of the ISM exhibition, explore what ISM means in the world of markets, and tantalise your senses with a sneak peek at renowned brands like Fererro, Lindt, Mars, Lavazza, and Mondelez.

3 Key Facts You Need to Know Before Visiting or Exhibiting in ISM Dubai

What's the process for participating in an FMCG exhibition in Dubai?

Participating in the ISM Middle East Exhibition is your gateway to the dynamic world of FMCGs. Whether you're a distributor, exhibitor, or simply an enthusiast, this event offers multiple avenues for involvement. To exhibit your products, register on the official ISM website, where you can find comprehensive information on booth bookings, pricing, and other logistics. As an attendee, secure your tickets in advance for free admission, ensuring you don't miss out on this three-day extravaganza. ISM Dubai location: The exhibition is annually held at the Dubai World Trade Center (DWTC) - a central and accessible venue.

Unveiling the ISM Exhibition: Insights into the ISM event

You have all heard of the name of the fair exhibition, ISM, but what is it all about? What does it entail? Here is a short list of some of the fair trade’s highlights:
  • The ISM Middle East Exhibition is a confectionery and snack trade show that sets the stage for the world's leading brands in the FMCG sector.
  • It's a global platform where innovators, distributors, and aficionados come together to celebrate the art of sweets and snacks
  • ISM stands for "Internationale Süßwaren Messe," the world's largest trade fair for sweets and snacks held annually in Cologne, Germany. The Middle East edition in Dubai extends this legacy, offering a diverse range of products and networking opportunities. It's the place where the magic of the confectionery and snack industries unfolds.

Regarding markets, what does ISM stand for?

In the context of markets, ISM signifies excellence, innovation, and global influence. ISM has become synonymous with the highest standards in the sweets and snacks industry. It represents a platform where market trends are set, collaborations are forged, and new markets are explored. ISM exhibitions worldwide play a pivotal role in shaping the confectionery and snack markets by showcasing the latest products, technologies, and consumer preferences.

The Stars of the Show: Unveiling the Allure of Ferrero, Lindt, Mars, Lavazza, and Mondelez

As you walk through the ISM Middle East Exhibition, prepare to be captivated by some of the most iconic names in the FMCG world:


Known for its Nutella, Ferrero Rocher, and Kinder brands, Fererro brings joy to every chocolate lover's heart. At the exhibition, indulge in the exquisite world of Ferrero's confections.


The Swiss chocolatier, Lindt, promises to enchant your taste buds with its smooth, velvety chocolates. From their famous Lindor chocolates to their rich truffles, Lindt's offerings are a cocoa lover's dream.


Mars, the maker of M&M's, Snickers, and Twix, offers a range of treats that have delighted generations. Discover their latest innovations and timeless classics at the exhibition.


For coffee aficionados, Lavazza needs no introduction. Experience the aroma and flavour of Lavazza's premium coffee blends, a true Italian coffee experience.


Home to beloved brands like Cadbury, Oreo, and Toblerone, Mondelez is synonymous with indulgence. Explore their delightful assortment of sweets and snacks.

Discover the Sweet World of FMCGs at the ISM Exhibition 2023

The ISM Middle East Exhibition in Dubai is not just an event; it's a sensory journey through the world of FMCGs. Whether you're here to explore market trends, network with industry experts, or simply savour delicious treats, ISM offers something for everyone. As the curtains rise on November 7th, 2023, prepare to be captivated by the magic of sweets, snacks, and confectionery, all set against the backdrop of the vibrant city of Dubai. Don't miss this extraordinary opportunity to experience the allure of Fererro, Lindt, Mars, Lavazza, Mondelez, and other globally-recognized brands and to immerse yourself in the world of FMCGs at its finest.
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